Wix vs. WordPress – Which One is the Best Choice? (Expert Review)

Wix vs. WordPress – Which One is the Best Choice? (Expert Review)

Are you planning to start a website?

WordPress and Wix are some of the best publishing platforms that let you easily create beautiful websites in no time. Both of these platforms are great with their own sets of features. Wondering which one is the best fit for your needs?

Let’s take a look at a head-to-head comparison between Wix and WordPress. To understand which one suits your needs, we split our WordPress vs. Wix comparison into 7 sections:

  1. Overview
  2. Ease of Use
  3. Design and Customization Options
  4. Ecommerce Options
  5. SEO
  6. Support
  7. Cost

1. Overview: WordPress and Wix as Top Website Builders

What Is WordPress?


WordPress is a publishing platform that enables you to create beautiful website or blog with ease. It’s an open source / free software that should be installed on your web hosting server.

Just like any websites out there, you need to have domain name and web hosting to build a website. A domain name is the online address of your website like Google.com or IsItWP.com and web hosting is where your website files are stored.

WordPress was originally built as a simple blogging platform. Over the years, it evolved as a full-fledged CMS platform. It powers more than 30% of the websites online. You can now build any type of websites using WordPress such as blogs, business sites, magazines, eCommerce store, etc.

Note: This comparison is between self-hosted WordPress (WordPress.org) and Wix. If you want to know the difference between the two WordPress flavors, here is our comparison WordPress.com vs. WordPress.org.

What Is Wix?

wix logo

Wix is a website building platform that comes with a drag and drop builder to help you create websites easily. Unlike WordPress, it’s a fully-hosted platform. This also means it super easy to setup your site. With Wix, you don’t need to look for a hosting provider since Wix hosts the website for you. You can even create a website with a free domain name in the following format username.wixsite.com/sitename.

Wix features innovative and intuitive website making technologies both for beginners and professionals. You can create a variety of websites including a blog, business, online store, photography site etc. using Wix.

2. Ease of Use

Ease of Use – WordPress

WordPress makes it super easy to build a website even for an absolute beginner.

To build a WordPress site, you need to purchase web hosting and a domain name, and then install WordPress on your hosting server. Setting up a WordPress site isn’t a rocket science.

To set up a WordPress site, all you have to choose is a web hosting provider such as Bluehost.

Bluehost is one of the largest hosting companies in the world. They have been involved in the WordPress community since 2005, and they are an officially recommended hosting provider by WordPress.org.

With a Bluehost web hosting plan, you get a free domain name along with one-click WordPress install wizard. This makes it super easy to set up your WordPress website even for an absolute beginner.

After building the site, you can add and publish content as pages and posts on WordPress. To customize the overall layout of your WordPress site, you can go to the Appearance » Customize menu.

WordPress dashboard looks like the screenshot below:


Ease of Use – Wix

To start a website on Wix, simply go to their the Wix website and create an account.

Next, you can choose how you want to build your website. You can choose Either Wix Artificial Digital Intelligence (ADI) or Wix Editor. If you choose Wix ADI, it’ll ask you a few questions and automatically create a website for you based on your answers. But if you choose the editor, you will be given a number of pre-made templates to choose for your site.

Whether you choose ADI or Editor, Wix offers a template which you can edit and make your own website. It provides a simple drag and drop interface where you can select any element and directly edit it.

Wix website editing platforms looks like the screenshot below:


You’ll also be asked to choose from the two different domain options: free Wix.com domain or connect your own customized domain.


If you want to use a custom domain name, then you need to subscribe to one of their premium plans.

The Winner: Wix is the winner when it comes to usability. The setup is also easy as Wix lets you host your website on their own servers. It also comes with a drag and drop builder, so you can quickly build a website the way you want. However, you can find dozens of drag and drop builder plugins for WordPress that provide a lot more powerful features than Wix.

3. Design and Customization Options

Customizing a WordPress Website

One of the major advantages of using WordPress is the customization possibilities. You can enjoy a wide range of design and customization options in WordPress.

To change the appearance, you can choose the right WordPress theme. By installing plugins, you can enhance the functionalities of your site. There are thousands of free and premium WordPress themes and plugins in the market.

You can access free themes and plugins right from your WordPress dashboard.


Before you choose a random plugin, view our recommended themes and plugins.

Customizing a Wix Website

Just as themes and plugins on WordPress, Wix offers templates and apps for customizing your Wix site. There are over 500 templates in different categories including business, online store, photography, blog etc.


In addition, there are more than 200 apps you can use. They let you add specific functions to your Wix site just as plugins work for WordPress sites.

Although there are plenty of design options, Wix has definitely less design and customization options in comparison to WordPress. Another disadvantage of using Wix is that you cannot change a template once it’s set into your site whereas WordPress lets you change as many times you like. Also, you cannot edit CSS like in WordPress.

The Winner: Thus, WordPress is the unbeatable winner regarding design and customization features.

4. Ecommerce Options

WordPress Ecommerce Options

Around 30% of online stores choose WordPress as their platform of choice. WordPress is an easy-to-use publishing platform that also lets you create a fully fledged eCommerce store by installing a WordPress eCommerce plugin.

While you can find dozens of eCommerce plugins, WooCommerce stands out from the rest, which is also the most popular choice. Setting up an eCommerce site with WooCommerce is simple. It requires just a few clicks on your end.

The core WooCommerce plugin is available for free in the WordPress.org plugin repository. You can find tons of free and premium extensions that let you easily enhance the capability of your storefront.


Wix Ecommerce Options
Wix lets you create a basic eCommerce store using thier preium app Wix Stores. Wix eCommerce options are available with their premium plans eCommerce and VIP.

Wix also provides you with useful features including online store templates, eCommerce apps, secure payment solutions, coupons, and discounts, etc. The downside is that functionalities are limited when compared to WordPress.

The Winner: WordPress is the clear winner when it comes to eCommerce options.

5. SEO

WordPress SEO

WordPress is one of the best SEO-friendly publishing platforms. It allows you to fully configure your website and pages in a way the search engines can easily index.

By default, WordPress makes it easy to set up basic optimization such as configuring your website name, tagline, heading tags, URL structure, image alt tags, etc. By installing an SEO plugin like Yoast SEO, you can change SEO title, meta description, social sharing content, etc. for all your pages and posts.


Google Analytics integration is the most important step for enhancing a website’s SEO as it gives you insights into how people use your website. With WordPress, you can easily integrate Google Analytics with a plugin likeMonsterInsights.

That’s not all, there are tons of WordPress SEO tools and plugins which serve different SEO purposes for your WordPress site. What’s more interesting is that most of the WordPress SEO plugins are available in free version as well.


Wix also offers plenty of SEO capabilities and tools for enhancing your site’s visibility online. It ensures the basic SEO features including page meta tags, heading tags, image alt tags, mobile optimization, etc.

Wix also features a user-friendly SEO Wiz which guides you through the entire SEO configuration steps and lets you create your own SEO plan. The wizard is really helpful for beginners with no SEO expertise.


Moreover, Wix offers some SEO apps in its App market.


The Winner: Both WordPress and Wix have inbuilt SEO features for better visibility online. However, we can see WordPress is way ahead because it’s SEO friendly and has a greater number of plugins to handle every aspect of your site’s SEO.

6. Support

WordPress Support

WordPress support is unmatchable. The WordPress software has evolved over the years to become the most popular CMS due to its spirit of community and support.

It has now a community of millions of users, thousands of developers and designers across the globe. There are plenty of active user forums for solving issues.

For basic WordPress tutorials and support, you can visit the official WordPress.org support page. If you have issues related to individual themes or plugins, then you can go the individual theme or plugin support pages.


Aside from that, you can get highly user-friendly WordPress resources from websites like IsItWP and WPBeginner.

Wix Support

Wix has an extensive knowledgebase containing articles for almost any query you may have. You can browse through the articles and get your issues solved in no time.


However, Wix doesn’t have any instant support options for its users. If you have a problem, you need to go through the knowledgebase, find a relevant article and read it, which takes time.

The Winner: The winner is definitely WordPress as it lets you easily interact with a larger community of WordPress users. Most of the theme and plugin companies offer 24/7 technical support.

7. Cost

Cost for Setting Up a WordPress Website

Just like any websites, you need to have a domain name and web hosting to run a WordPress website.

A domain name costs typically around $14.99 per year and web hosting costs $7.99 per month. However, if you choose Bluehost, then you will get a free domain name along with your web hosting for as low as $2.75 per month.

Click Here to Claim This Exclusive Bluehost Offer »

Bluehost is one of the largest hosting companies in the world. They have been involved in the WordPress community since 2005, and they are an officially recommended hosting provider by WordPress.org.

After purchasing a web hosting plan from Bluehost, you can easily install WordPress on it with just a single click. WordPress is a free software, so there’s no additional charge for using WordPress for your site.

For more details, you can read our article on the total cost of building a WordPress website.

Cost for Setting Up a Wix Website

If you don’t mind having an ugly website address like username.wixsite.com/sitename, then you can set up a free website on Wix. Another disadvantage of using a free wix.com domain is that it displays Wix ads on your site.

If you want to connect your custom domain, then you need to subscribe to one of their premium plans which costs $4.50 per month. The cheapest plan displays Wix brand ads. You’ll need to upgrade to the Combo plan to remove Wix ads, which costs $8.50 per month.


Setting up eCommerce sites is even costlier. The basic eCommerce plan costs $16.50 per month.

The Winner: Wix allows you to set up a free website with an ugly looking domain. However, if you want to build a professional looking website without breaking the bank, then WordPress is the best choice.

In conclusion, we can see that WordPress all the set of features to help you create a full-fledged website. Wix in comparison to WordPress has less flexibility.

We recommend our users to choose WordPress for building a website. Not only it’s cheap, but it also comes with several great features that help you grow your website down the line.

We hope this article helped you understand the differences between Wix and WordPress.

If you enjoyed this article, here is our step-by-step guide to building a website for beginners.

The post Wix vs. WordPress – Which One is the Best Choice? (Expert Review) appeared first on IsItWP – WordPress Technology Lookup Tool.

What’s My SEO Score?

Enter the URL of any landing page or blog article and see how optimized it is for one keyword or phrase.

Wordpress Expert

Leave a Reply