There was a time when website developers were happy to post illiterate content on a website. As long as the content was packed full of relevant keywords, it didn’t matter whether anyone wanted to read it. This strategy was called keyword stuffing and was a popular way of ‘gaming the system’.
Unfortunately, this technique no longer works. Google’s Panda update killed off thousands of websites with poor content. The minimum you can have is decent search engine optimization and engaging website content that your visitors will love. Of course, website content isn’t the only factor, but it is pretty important, so you would be wise to listen to your SEO advisor. So, what makes great website content? Let’s find out.
It should go without saying that all website content needs to be original. If you write your own content, this shouldn’t be an issue, but if you outsource your content writing to a freelancer, always use a plagiarism checker before you upload it to your site. Plagiarised content hurts your site and you really don’t want to be the subject of a DMCA takedown notice.
A Strong Title
A title is the first thing readers see. A great title is the hook that draws your reader in, choose this wisely. However, be careful not to compose a title that bears little resemblance to the content of the post, or readers will feel cheated when the click on the post. This is known as ‘click-bait’, and whilst it works, social networks are cracking down on the strategy.
Write for readers not search engines. Content should always be engaging and interesting. Be helpful, answer questions, or start a conversation. You can even be controversial if you like, but whatever you do, try to avoid being boring. Write in a conversational fashion. Nobody wants to read a page of technical jargon or monotonous drivel.
Video and Images
Break up the text with video and images. Video in particular is very popular these days and video content tends to get shared on social media more than any other type of content. Try to avoid using generic images for your web content and blog posts. Generic images are repetitive and most readers have seen them before. Instead, commission your own images and create a more personal feel on your website. It’s the small things that set your website apart from your competitor’s sites.
Website content needs to be fresh as well as original. It’s a good idea to refresh content regularly. Update information and add new pages and blog posts. This encourages readers to come back. It also keeps the search engines happy.
Include a call to action on every page. Encourage your readers to share your content on social media. The better your content is, the more likely it is to be shared.
Creating great content needn’t be a mystery if you follow the tips above.
Original post: Tips for Creating Killer Website Content
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