PushEngage Review 2021: How to Send Web Push Notifications?

PushEngage Review 2021: How to Send Web Push Notifications?

Are you looking for a web push notification service? Do you want to know if PushEngage is the right choice for your WordPress site?

PushEngage is the best and most popular web push notification software on the market. It’s easy to set up and send push notifications to your WordPress website users without editing any code.


In this PushEngage review, we’ll go over the features, pricing, and other factors to determine whether PushEngage offers everything you need to send web push notifications to your users and subscribers.

We’ll be reviewing the PushEngage service in-depth, so we’ve created a table of contents for you to make it easier to navigate this post. Feel free to skip to the section that interests you the most.

PushEngage Overview


PushEngage is the best web and mobile push notification service on the market. It’s like any other web service but super helpful to increase traffic and engage users on your website.

You can send any kind of web push notification with PushEngage in just a few clicks. This includes:

  • New blog posts
  • Product announcements
  • Cart abandonment
  • Personalized messages
  • Social proof messages
  • Triggered notifications

PushEngage is easy to use, and you don’t need any special technical skills to send notifications to your users. It offers an intuitive dashboard with complete stats and graphs.

Creating a notification is as easy as posting a status on a social channel. You can add your notification title, message, URL, and image.

It also lets you customize call-to-action buttons to engage more users and increase the click-through rate (CTR).

The best part is that PushEngage has a plan for everyone. If you’re a startup with a limited budget, you can send push notifications for free or buy a basic plan.

PushEngage pricing is based on the total number of subscribers. The free plan allows up to 500 subscribers, which is a perfect fit for personal bloggers, small businesses, and startups to send web push notifications.

The basic plan lets you add up to 100,000 subscribers with unlimited campaigns, custom segmentation, advanced analytics, notification scheduling, and more.

PushEngage Premium plan is for large businesses having up to 500,000 subscribers. It comes with timezone notifications, drip autoresponders, goal tracking, priority customer support, and A/B testing options.

That’s PushEngage in brief. Now let’s dive into PushEngage features for complete information on each and all push notification options.

PushEngage Features

PushEngage has a lot to offer for sending web and mobile push notifications. Let’s explore its features to see if it’s the right fit for your business.

1. Simple Web Push Notifications

PushEngage lets you create, schedule, and send web and mobile push notifications.

It has a simple and easy-to-use dashboard with clear instructions. All you have to do is add a notification title, message, URL, icon, and image.

To create a simple push notification, you need to log in to your PushEngage account. From there, you need to visit the Notifications » Create » New Notification page.

If you want to send a blog post, you should add a title, message, URL, and icon. You can add a custom notification title and message, which means it’s not necessary to be the exact blog post title.

Create a notification

There’s a character limit for the title and message. You’ll also find the preview of your notification for different browsers and operating systems on the right side of the page.

Once you add the information, you can select a preview or choose All to see the preview for all browsers and operating systems.

Browser preview

The preview appears for the following combinations:

  • Windows 10 – Google Chrome
  • Windows 8 – Google Chrome
  • Windows 10 – Firefox
  • macOS – Google Chrome
  • Android – Google Chrome

Next to add an image, enable the Notification Large Image option. Then you can upload a featured image to your push notification. The recommended size for the large image is 360 x 180.

Large image

The large image will also appear in the notification preview, so you’ll know the final look of your notification before it goes out to users.

After that, you need to select the notification duration. This will determine the time to expire a notification from the browsers.

For example, if your notification expires in 28 days (maximum time), the notification will remain in the browser tray and appears to your users when they open the browser within 28 days. After the expiry time, it’ll disappear automatically.

Expiry date

Next, PushEngage lets you add UTM parameters to track visitors from web push notifications in Google Analytics.

UTM codes

It also allows you to choose an audience to send notifications. In the Select Audience section, you can select subscribers based on date range, segments, location, and device type.

Select audience

Now you need to scroll to the bottom of the page and click on the Send Notification button.

You can also draft notifications to send later by clicking on the Save as Draft button. You can find drafts on the Notifications » Draft Notifications page.

Draft notifications

This way you can create and store draft notifications ahead of time. When you’re ready, you can edit the draft and make changes and send it to your users.

2. A/B Notifications Test

A/B split test is a modern way to determine users’ preferences. It’ll help you find which web push notification is more likable to your users and improve the click-through rate (CTR).

To create A/B notifications, you’ll need to visit the Notifications » Create » New AB Notification page.

New AB notifications

It has similar options like simple web push notifications. However, you’ll need to create two notifications here.

Everything will be the same, including notification image, duration, UTM codes, and audience selection.

PushEngage offers an Intelligent AB Test option. You can enable this setting to select a sample size to send the A/B notifications.

We recommend you run the A/B split test on 10% – 20% of your audience.

Intelligent AB test

You also need to select a delay time and ensure that it’s lesser than the notification duration you set before.

For example, if you choose 28 days as notification expiry duration, you can add a delay time of no more than 27 days.

However, the best practice is to keep the delay time as low as 3-4 days or a week.

After the delay period ends, PushEngage will automatically send the winner notification (based on more clicks) to the rest of your subscribers.

You can test notifications before sending them to users. On the right side of your screen, you’ll see the notifications preview and test buttons.

Test AB notifications

Click on the Test Send A or Test Send B button to see your A/B notifications in action.

Once you’re satisfied with the notifications and settings, click on the Send Notification button.

3. Notification Scheduling

PushEngage lets you schedule web push notifications ahead of time. It works for simple and A/B notifications.

When you’re creating a new notification, you’ll find a Scheduling Options section with other settings.

If Send the Notification setting is set to Now, you’ll see the Send Notification button at the bottom of the page.

You can change the notification setting to Later, and it’ll display the scheduling options below.

Schedule notification

It lets you select a date and time to send out the notification. All notifications will be scheduled based on the timezone settings that you set up in your PushEngage account.

Timezone Notifications

Timezone notifications help improve CTR and engagement. You can enable this option to create and schedule several copies of your message automatically.

Timezone notification

PushEngage will send the notifications to users according to their active timezones.

Repeat Schedule

PushEngage allows you to send notifications automatically on the schedule that you set for your messages.

In the Repeat Schedule tab, you can select the days to send your notification.

Repeat schedule

It’ll let you select the scheduling period using a date range option. For example, you can send the same notification to your users for an entire month.

You can also select a scheduling time or add multiple scheduling times for repeat notifications.

After adjusting the notification settings, click on the Schedule Notification button.

4. Subscribers Segmentation

Segmentation helps divide users into lists, so you can send targeted notifications to users and get more clicks and engagement on your website.

PushEngage offers smart segmentation that works automatically. You can add multiple segments based on popular pages on your website.

When users subscribe to your notifications, they’ll be added to a specific list depending on the web page from where they subscribed.

Visit the Segmentation page on your PushEngage account. Click on the plus (+) icon to add a list.


A popup will open where you need to enter a name for your new segment. Now enable the Segment on Page Visit option.

Create new segment

In the Segment Criteria, include multiple patterns to add users to your list. The best practice is to select Contains from the dropdown and add the last part of the link to your WordPress page.

For example, if your page URL is https://example.com/my-projects, you’ll only need to enter my-projects in the field.

Create a list

You can repeat the process to add multiple patterns for the same category. After adding and excluding patterns, click on the Create button.

We recommend creating multiple lists to divide users and send targeted notifications to boost your CTR.

5. Drip Autoresponders

PushEngage has several automation options. The premium plan users can access Drip Autoresponders, which is the best way to welcome your new subscribers automatically.

Drip campaigns are designed to engage users without manually sending web push notifications. Once you set up a campaign, it’ll send notifications based on your settings and schedule.

In your PushEngage account, you need to visit the Automation » Drip Autoresponder page. There you’ll find all your drip campaigns and their statistics.

Click on the Create Drip Autoresponder button to create a new drip campaign.

Create Drip campaign

It’ll open the drip campaign setup page. Start by entering a name for your new autoresponder series.

You can select an audience based on the following options:

  • Segments
  • Location
  • Browser
  • Device

It also lets you add UTM codes to track website visitors from your drip campaign.

Create Drip series

Now comes the main part, where you can start adding notifications. The process is similar to a simple web push notification.

However, you need to select when to send the first notification. For example, send immediately after a user subscribes to your WordPress notifications.

Create first notification

You can welcome new users and redirect them to your most important WordPress page.

The notification settings are the same, including the title, message, URL, icon, and large image.

You can add multiple notifications by clicking on the New Notification button on the same page.

Second notification

The best practice to send the second notification is when your welcome notification expires. This is why we recommend you set an expiry date for 2-3 days or at your discretion.

Since this is an automated series, you would want to send regular notifications to your users automatically.

Once your drip autoresponder series is ready, click on the Create and Launch button.

6. Multi-Action Notifications

Multi-Action Notifications are not sent separately, but they’re a part of your simple push notifications, AB test notifications, and drip notification series.

When creating a new web push notification, you can enable the multi-action option. It’ll allow you to add two buttons to your push notification.

Multi Action Notifications

These buttons will work as call-to-actions (CTAs) and help increase the CTR and drive traffic to your website.

The CTA buttons will also replace the default Close button on your notification specifically for the subscribers using Windows 10 with Google Chrome browser.

Multi Action Notification Preview

The best practice is to add a label and URL for both buttons to engage users. This helps boost your CTR and engagement on your website.

Bonus Tip For IsItWP Users

You may send a multi-action notification to a specific segment/list of users, and it’ll break your CTR records. More CTR will lead to more traffic and engagement on your WordPress website.

7. Analytics and Statistics

PushEngage provides complete statistics on your subscribers’ count, unsubscribes, notifications sent, net sent count, views, clicks, and more.

When you log in to your PushEngage account, you’ll see the summary of statistics and summary analytics graph on your dashboard.

The top section shows the number count for notifications sent manually, automated notifications, active subscribers, total views, total clicks, and CTR. It has an average value and weekly information for each category.

Analytics in numbers

Below that, you’ll find simple summary analytics to understand the day-to-day growth in a graphical view.

Summary analytics

It lets you select a date range to check push notification analytics and statistics. You can also switch to the week or month view to see the changes in the analytics graph.

If you’re looking for more details on your subscribers, you need to visit the Analytics Subscriber Statistics page from your PushEngage account.

Subscriber Statics

There you’ll find a breakdown of your subscribers based on country, device, and browser in statistical and graphical views.

PushEngage Support

PushEngage has live chat support on their website for primary and general queries. However, if you’re a paid customer, you can access their dedicated support team based on your pricing plan.

The team of experts will help you send the best push notifications to engage more users on your WordPress website.

PushEngage Pricing and Plans

PushEngage offers four pricing plans. These plans are designed to help startups, beginners, small businesses, large businesses, eCommerce stores, and enterprises.

Prices are based on the total number of subscribers.

PushEngage pricing

  1. Free: The PushEngage free WordPress plugin allows up to 500 subscribers. It lets you create up to 30 campaigns per month and send up to 15,000 notifications per month.
  2. Business: This plan is perfect for small businesses. It costs $9 per month (billed annually) and allows up to 100,000 subscribers. You can create unlimited campaigns and up to 60x (total subscribers in your account) notifications. It also lets you create custom segments, add two sub-accounts, and access standard customer support.
  3. Premium: The PushEngage Premium plan is suitable for large businesses. It costs $29 per month (billed annually) and lets you add up to 500,000 subscribers. You can create 25 custom segments, add six team members, send A/B test notifications, create drip autoresponder campaigns, and more. 
  4. Enterprise: This is the top-tier plan, and you need to connect with the PushEngage team to get a quote. It’s well-suited for enterprise businesses and large-scale eCommerce stores with everything unlimited. You get 24/7 VIP customer support, a dedicated success manager at your service, integration engineer support, timezone settings, cart abandonment campaigns, inventory alerts, and much more.

If you choose to pay annually, you can save up to 35% on the total price of web push notifications.

PushEngage paid plans have a 14-day money-back guarantee – no questions asked. This means you can use the service and send notifications without worry.

You can also calculate the total price for paid plans by scaling the subscribers count.

For example, if you want to buy a Business plan with 10,000 subscribers, you can set the limit, and it’ll display the price.

Price calculator

PushEngage also shows a complete comparison of features for all their plans, including the free plan.

This feature comparison will help you decide which web push notification plan is the perfect fit for your business website.

PushEngage Feature Comparison

You can upgrade or downgrade to any plan, so feel free to pick a PushEngage plan and send web push notifications right away.

Conclusion: Is PushEngage the Best Web Push Notification Service?

PushEngage is indeed the best web push notification service for small businesses. It helps you grow your website traffic, engage users, and convert potential leads into customers.

The most significant PushEngage features include:

  1. Web and mobile push notifications
  2. Drip autoresponder campaigns
  3. Multi-action notifications
  4. A/B split test notifications
  5. Powerful subscribers segmentation
  6. Timezone targeted notifications

When it comes to PushEngage pricing, you’ll find a plan for all businesses. If you run a personal blog with limited subscribers, you can also benefit from the PushEngage free plan.

PushEngage is by far the best web push notification service. We use PushEngage on most of our websites and fully recommend it to our users.

That’s all we have for you. We hope this PushEngage review helped you decide if it’s the right web and mobile push notification service for your WordPress website.

Once you have the right push notification service, you’ll want to see our guides:

These articles will further help you set up push notifications on your WordPress website, compare sales tools, optimize your website for conversion and growth, and more.

The post PushEngage Review 2021: How to Send Web Push Notifications? first appeared on IsItWP – Free WordPress Theme Detector.

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