Bloom Review 2018: Is WordPress Email Optin Plugin Worth Your Money?

Bloom Review 2018: Is WordPress Email Optin Plugin Worth Your Money?

Do you want to build and grow your mailing list? If you have a site based on WordPress, you can use email optin plugins like Bloom that helps you grow your email list. In this Bloom review, we will take a look at its features and functionalities to find out if the plugin is truly wonderful and worth the investment.


Why You Need an Email Optin Plugin for WordPress?

Building a mailing list is one of the most important tasks every website owner would want to do. Email marketing, with no doubt, is an effective technique for building a personal brand, business or a successful online store. In simple terms, email marketing refers to the process of sending a commercial message to a group of people (target audience) via email.

Before you can reach the email inbox of your target audience/ possible customers, you need to have their email address. Thus, collecting email addresses is the first and vital step in email marketing.

Well, there are a number of email marketing services in the market to help you carry out email marketing with ease but they fall short of some features. Almost all of the email marketing services offer ‘email optin’ feature but they lack many cool features like impressive design, design variation, and other important functionalities.

That is why you need an email optin plugin for WordPress. Email optin plugins often come with deep integration with major email marketing services. The plugins help you create beautiful and high conversion optin forms in your WordPress site.

Bloom – Leading Email Optin Plugin for WordPress

Bloom is a leading WordPress email optin plugin in the market today which is created by Elegant Themes. The plugin lets you create beautiful email optin forms and display them in the various locations in your WordPress site. It helps you to turn your website visitors into email subscribers and boost your site conversions.

Bloom has integration with 16 most popular email marketing services including AWeber, MailChimp, Campaign Monitor, etc. This lets you easily obtain your email lists from different accounts and sync the collected emails again with the accounts.


Now, let’s take a walk through the main features of the plugin:

Six Optin Form Display Types

Bloom comes with six optin form display types which allow you to show optin forms in different styles and locations.


1. Automatic Optin Pop-Ups: Create automatic optin pop-ups triggered by a timed delay, end of the content, after scrolling, commenting, purchasing or after inactivity.

2. Automatic Optin Fly-Ins: Build impressive fly-ins with 10 fly-in animations and different triggers as pop-ups.

3. Inline Optin Forms: When you need to display optins in the specific locations of your content, you can use inline optin forms. Create a form, generate its shortcode and use it anywhere you want.

4. Below Content Optin Forms: Below content optin forms allow you to get your most engaged post/page visitors subscribed as it appears automatically at the bottom of the page.

5. Widget Area Optin Forms: Display beautiful optin forms in any widget-ready area on your site.

6. Locked Content Optins: Locked content optins are useful and very effective if you have a piece of premium content that only the subscribers can access. By placing locked content optins, you can directly attract your blog readers subscribe to the blog.

Extensive Design Options – 100+ Form Templates

When it comes to design, Bloom doesn’t disappoint you. It has 100+ pre-made optin form templates to start with. Each template has a unique design and professional touch.


First, choose a template and then go to ‘Next: Customize’ button at the end of the page below templates. Now, the design options are limitless here as you can customize everything on the template you have chosen.


Configure your optin form content, layout, styling, and everything you want to change in its user-friendly interface. You can choose from a number of design options available each for forms, image orientations, optin borders and edges, and limitless colors. Furthermore, you can also insert custom CSS and provide your own design flavor.

Powerful Display Settings

Not just impressive design options but Bloom also provides impressive and powerful display settings. It includes where and when the optin forms to appear on website or posts. With its amazing display settings, you can create highly targeted optin forms and display them at the appropriate locations in a graceful manner.


Automatic Fly-In and Pop-Up Triggers: Trigger your optins based on a timed-delay, after inactivity, at the bottom of the post, after commenting, scrolling, purchasing, and on click. Simply check the options to configure these in-load settings.

Target Focused Display Locations: You can choose display locations (everything, homepage, blog page, archives, categories, tags, post, page) and target specific optins to specific locations. Furthermore, you can refine optin targeting by defining particular pages and posts to display and not to display optin forms.


Bloom Dashboard – A User-Friendly Approach

Bloom dashboard at a glance looks neat and clean which we think has adopted user-friendliness as its motivation. The custom panel provides an easy access to create new optins, create and manage email accounts, see optin statistics, and conversion rates, split AB testing, import and export options etc.


Split AB Testing: In addition to the amazing design and display settings, Bloom has a wonderful feature to help you increase conversion rates. The split AB testing feature allows you to compare different variations of optin form to find out the most effective one. You can thus easily see the highest converting design and use it.


Optin Statistics: Another very interesting feature with Bloom is optin statistics offered in a comprehensive manner.


The statistics offers you a real-time overview of the plugin’s performance including:

  • All time average conversion rate, subscriber count, and list growth rate
  • All optins impressions, conversion counts, and conversion rate
  • Past 12 months new sign up graph
  • Email list subscriber counts and growth rate
  • Highest converting pages

Import and Export Bloom Data and Settings: Import and export Bloom data and settings from one site to another site easily.

Pricing and Support Options for Bloom Plugin

Bloom is a premium plugin by Elegant Themes, so cannot be purchased separately as one single product. You need to purchase one of the Elegant Themes’ membership plans to get access to Bloom plugin and other products. Actually, you get all of their themes and plugins for one membership.

They have two membership plans i.e. 1) Yearly Access at $89 per year and 2) Lifetime Access at $249 one time payment. It seems that the minimum amount needed to buy Bloom is $89 which is quite an expensive cost for low-budget companies. However, the bundle of powerful themes and plugins included in the plan makes this worth value.

Elegant Themes offers dedicated support for all its products through different channels. You can get detailed documentation, video tutorials, and articles for the Bloom plugin. Furthermore, you can get tech support via support tickets, forum, and live chat.

Our Verdict on Bloom as a Leading Email Optin Plugin for WordPress

Bloom offers a truly intuitive and user-friendly interface for creating email optin forms for WordPress sites. Its simple and clutter-free dashboard lets anyone to create attractive optin forms and generate more leads.

The features and functionalities offered by the plugin are best at doing their job. The extensive design and display settings enable anyone to create beautiful optin forms and build a mailing list with ease.

In conclusion, we can confidently say that Bloom is a reliable email optin and lead generation plugin for WordPress. We give it 5/5 stars. Here is the breakdown of our review scores.

The post Bloom Review 2018: Is WordPress Email Optin Plugin Worth Your Money? appeared first on IsItWP – WordPress Technology Lookup Tool.

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