Do you need to create a high-converting landing page for your website? Thankfully, there are some well-developed WordPress landing page plugins that can help you create a good quality one within minutes.
Landing pages come in different varieties. You might want one to help you convert visitors into customers, or perhaps you need one for a website that’s coming soon. Either way, if you show your visitors targeted content, it’s more likely to convert to a sale or sign up.
There are lots of WordPress landing page plugins to help you create an engaging, yet clutter-free landing page. They take the hassle out of the process by using simple drag and drop editors, so you don’t end up tearing your hair out. It also means you don’t need to spend a ton of money on hiring a professional.
That said, deciding which plugin is the best for you will depend on the type of landing page you’re after. In this article, we’ll go through 6 of the best WordPress landing page plugins, as well as tell you what you should look for in one, depending on your situation.
What to Look for in a Landing Page Plugin
Although your main focus will most likely be on conversions, what you’ll need the plugin to include will depend on what the landing page is for. For instance, if you’re looking to grow your email list, the plugin will need to be able to add an email signup form to the page. Consider the following criteria when choosing from the best WordPress landing page plugins.
Drag and Drop Editor
First and foremost, you want to be able to create your landing page easily. Editing a pre-designed template is one thing, but having drag and drop elements with a visual editor is a totally different ball game. It means you can customize your page exactly how you want it and easily.
- Does the plugin have a built-in editor?
- Does the editor have drag and drop capabilities?
- Is it easy to use?
Email Sign up Forms and Email Marketing Integration
If you want your landing page to grow your email list and turn your visitors into potential customers, you’ll need to be able to add a signup form to your page. Plus, you’ll need to work out where those email sign-ups are going.
- Can you add an email signup form?
- Does the plugin integrate with email marketing services?
Pricing Tables and Payment Support
If having a pricing table on your landing page is a must, then you should make sure that the plugin includes them. A pricing table will allow you to show the price of a product or service you’re selling and how your price compares to other competitors. You give visitors a quick answer, so they’re less likely to move on in search of a better deal.
They’re also handy for showing customers different price levels, if it applies. There are lots of standalone WordPress pricing table plugins, but having one built into your landing page plugin is much easier.
- Does the plugin support pricing tables?
- Does the plugin have built-in payment support?
- Can it integrate with payment gateways?
Prebuilt and Themed Templates
Most plugins offer a selection of prebuilt templates you can use for your landing page, which you can then customize to your needs. But what if you want multiple landing pages with designs that match? Some WordPress landing page plugins have themed template collections, where you can choose different layouts, but on the same theme.
A/B Split Testing
Creating your landing page is one thing, but knowing if it’s actually working is another. A/B split testing lets you compare 2 variants of your landing page, so you can determine which one is performing better for you. Something as silly as the color of your sign up button could be affecting your conversion rate, but you won’t know if you can’t test and compare it.
- There are many third-party A/B split testing plugins, but having it included with your landing page plugin will take away some hassle.
The Best WordPress Landing Pages Plugins
1. Thrive Architect
Thrive Architect is a popular visual page builder for WordPress. With it, you can create a home page, sales page, blog post, product launch page, and the all-important landing page.
It has an easy to use drag and drop editor that shows any changes you make instantly. Plus, you can preview your page on different screen sizes.
You can add customized lead generation forms, such as an email sign up form. It can also be integrated with many email marketing services, such as MailChimp and GetResponse. Fully customizable pricing tables can be added, too, but there’s no payment support. You can add credit card icons to show what payments are accepted, but you’ll need to integrate it with a payment gateway.
There are more than 300 themed landing page templates to choose from. You can either use them as they are, or customize them to your needs.
If you want to use its split testing feature, you’ll need to get the Thrive Optimize add-on. You can run as many tests as you like in one go, and you can see exactly how your landing pages are performing with its reports. You get all that for a one-time fee, which is $67 for 1 site.
Price: Thrive Architect’s price is based on a per license fee. A single license costs $67 and can be used on 1 website. If you want to include Thrive Optimize in your package, you can buy the two as a bundle and save some money.
Alternatively, you can opt for Thrive Membership, which gives you access to all of its plugins and themes. It can be used on up to 25 websites, and you get unlimited free updates and support. Thrive Membership costs $19 per month, but is billed annually.
Who Should Use This Plugin?
If you want an easy to use page builder that has a ton of features you can include on your page, Thrive Architect is a good option. Its editor makes the whole experience a lot less daunting. It’s especially good if you’re looking for conversions.
Plus, you can use its Thrive Optimizer add-on if you want to carry out A/B testing. Although that costs more, you could opt for Thrive Membership rather than only pay for Thrive Architect. Doing that will open the doors to a lot more customization.
- Drag and drop visual editor
- Can be integrated with many email marketing services
- Themed landing page templates
- A/B split testing add-on available
- Doesn’t include payment support
2. Beaver Builder
Beaver Builder is another popular plugin that not only lets you create good landing pages, but also full websites. It includes a drag and drop visual editor, so you can see exactly what your landing page will look like as you go. It’s easy to use, too.
You can add many elements to your page, such as opt-in forms and pricing tables, though there’s not as much choice as with our first pick. It’ll also integrate with many email marketing services, including Get Response and ConvertKit. It doesn’t have a built-in payment method, but you can integrate it with WooCommerce if you need to.
Beaver Builder’s template selection is quite limited, but what is included is nice. You can customize them and you can also create your own. A/B split testing can be carried out, but only if you buy the Beaver Builder AB split testing plugin, which starts at $89.
Price: Beaver Builder starts at $99 for the Standard package. If you’re not satisfied, there’s a 30-day refund period. A hosted demo is available if you want to play around with its features. There’s also a lite version that you can use for free at WordPress.org, but its features are limited.
Who Should Use This Plugin?
Beaver Builder is a great landing page plugin, provided you don’t mind skipping some of the more advanced features. You can create a good looking landing page easily, and it still has enough features to be useful if you’re trying to create a conversion page.
- Drag and drop visual editor
- Email marketing integration
- Limited themed templates
- A/B split testing only available with paid add-on
- Demo and free version available
3. Divi Builder
Divi Builder is a full website builder that’s developed by Elegant Themes. You can use Divi Builder with Divi, which is an all-in-one WordPress theme, or you can use the standalone plugin. Either way, though, you’ll have to sign up for an Elegant Themes membership to get access. Its fair price and multiple features make it worthwhile, though.
It includes a drag and drop visual editor, and comes with lots of conversion elements. That includes an email sign up form, which you can integrate with many email marketing services.
You get some landing page templates, though not as many as our other picks. That said, there are lots of themed packs that include a landing page along with other templates.
Pricing tables are available and it can be integrated with WooCommerce for payment options.
A/B split testing is built-in, unlike our first picks. That means you don’t need to install another plugin or pay an extra fee.
Price: The Elegant Themes membership, which includes themes and plugins (including Divi Builder), comes in at $89 per year and you can use it on an unlimited number of websites. Alternatively, you can opt for lifetime access, which is a one-time fee of $249. Whichever one you choose, you can get 20% off with our Elegant Themes Coupon.
A free demo of the plugin is available on the website. There’s also a 30-day money-back guarantee, in case you change your mind.
Who Should Use This Plugin?
Anyone who’s after a full package of themes and plugins, including a landing page builder will benefit from Divi Builder. Its price makes it a cost-effective way of setting up landing pages alone, but you get so much more with it.
- Comes with built-in A/B split testing, and provides you with powerful insights
- Lots of themed template packages
- Integrates with many email service providers, though you should make sure your provider is included
- Option of using the Divi Builder standalone plugin, or the whole Elegant Themes package.
- GDPR compliance features included
Elementor is another page builder plugin that’s great for creating landing pages. A free version of Elementor is available, however, you don’t get all the features needed to create a good conversion landing page. Its paid version, Elementor Pro, is what you need.
It has a visual drag and drop editor, so you can customize your page properly. You can integrate it with email marketing services, though there’s not as much choice as others on our list. You can also add pricing tables and integrate with WooCommerce for payment. More than 300 templates are available, and you can create popups, too.
A couple of downsides, though, are that it’s not the most user-friendly of the bunch. Most aspects of it are fine, but some areas are a little annoying to set up, such as the email sign up form. Plus, there’s no built-in A/B split tester, so you’ll need to use a third-party plugin for that.
Price: Elementor Pro starts at $49 per year for 1 site. A 30-day money-back guarantee is in place, too.
Who Should Use This Plugin?
Elementor is a great choice, especially if you’re looking for a free and simple webpage builder. Elementor Pro, on the other hand, is a better choice if you want conversions. You get a whole website builder for your money, too, so it makes sense for anyone wanting to create an entire website.
- Free version, though it lacks some important features
- Able to create popups.
- No A/B testing
Leadpages is a software as a service (SaaS) full landing page creation platform that has a WordPress plugin available. You can build an entire website with Leadpages, but it’s primarily focused on helping you build a conversion-optimized landing page.
A drag and drop editor is included. You can create popups, alert bars and opt-ins, as well as integrate it with email services. More than 200 templates are available to use, and you can integrate many elements. You can also run A/B split testing.
It also has a Facebook Ads feature where you can combine your landing page with your ads. Built-in payments are available, and you can integrate payment gateways, too. That said, some of its features are only available with the Pro plan.
Price: Because Leadpages is a SaaS, there’s no one-time fee option, it’s a subscription. You can choose from a monthly or yearly subscription, but annual ones work out better in the long run.
The Standard service costs $25 per month, billed annually, but it lacks some features. For instance, with the Pro plan, you get online sales and payments, as well as unlimited A/B testing. The Pro plan will set you back $48 per month, billed annually, but there’s a 14-day free trial you can use first.
Who Should Use This Plugin?
If you’re looking for a service that primarily specializes in landing pages and conversions, then Leadpages could be the perfect choice. There are other benefits included that aren’t available with the other options on our list, too.
- Built-in A/B testing
- Built-in payment support and payment gateway integration
- Facebook Ads feature
- More costly in the long run
6. Coming Soon Pro by SeedProd
Coming Soon Pro is a landing page plugin that specializes in one kind of landing page — a coming soon page. They’re a great way of telling visitors that particular content, a section, or perhaps even a whole website is coming soon. You can also set one up to tell visitors that maintenance is being carried out. You can hide the content while it’s being built or revamped, and build your email/customer list during the process.
It has a real time editor that allows you to create your landing page easily, but it’s not a drag and drop editor. Prebuilt templates are available, and it can integrate with email marketing services, such as AWeber, iContact and more.
Although all the other plugins on our list can create a coming soon page, they’re missing one special element that Coming Soon Pro has — it allows you to set access control. That means you can hide your website from the general public behind the coming soon page, but give access to clients via a special link. You can also restrict access by IP address or WordPress role.
Price: Coming Soon Pro starts at $29.60 per year for 1 website. There’s a 14-day money-back guarantee in place.
Who Should Use This Plugin?
If you need to password protect your website while it’s being built or is under maintenance, this is the plugin for you. None of the other plugins on our list allow you to hide your website from the public, while giving clients access to view progress.
- Hide your website from the public behind a coming soon or maintenance landing page
- Password protect the website so that clients can bypass the landing page
- Real time editor, but not drag and drop
- Build your email list during the process
- Multi-lingual and GDPR ready
Which is the Best WordPress Landing Page Plugin?
There’s lots of choice when it comes to finding a landing page plugin, but choosing from the best WordPress landing page plugins really comes down to what you need it to do.
If you’re after an all in one builder with lots of conversion elements, then Thrive Architect is a great choice. Not only do you get a visual drag and drop editor and customizable themes, it also lets you integrate with many email marketing services, and all for a fair price with a money-back guarantee.
On the other hand, you don’t get A/B split testing unless you purchase the add-on. If you want all of the above and split testing, then Divi Builder is a better option. With that, you’ll also get additional features, such as popups and WooCommerce integration. It’s a little more expensive, but worth it. Plus, if you opt for the one time fee, it’ll work out even better in the long run.
If you’d prefer to go with a plugin that specializes in landing pages, then Leadpages might be a better pick. You get everything you need to build a conversion landing page, and A/B testing is included, too. It also comes with built-in payments and a Facebook Ads feature. That said, it’s a SaaS, so it’s an ongoing cost.
On the other hand, if you need to hide your website from the public, but let clients access it, then Coming Soon Pro is the one you need. All of the other plugins on our list don’t have that feature.
Whichever of the WordPress landing page plugins you choose, you’ll have a lot of functionality at your fingertips. They give you a ton of options and clever tools to make a good conversion landing page, while taking the hassle out of the process.
The post 6 of the Best WordPress Landing Page Plugins for Your Website (2021) appeared first on WPHacks.
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